On October 3rd HPNG Entrepreneurs, in partnership with the New York City Hispanic Chamber of Commerce, is hosting The HPNG Entrepreneurs Conference in New York. The New York City Latin Media and Entertainment Commission has selected this conference to kick off its week-long series of events for the Latin Media and Entertainment Week during Hispanic Heritage Month.

The HPNG Entrepreneurs Conference will focus on solutions to challenges faced by entrepreneurs. This full-day event will host sessions that improve the skill sets and operational procedures applied by entrepreneurs and will provide access to information on how you can grow your business.

Audience – 200 attendees
• Small and Medium Business Owners
• Entrepreneurs
• Consultants

Host Location
JPMorgan Chase
1 Chase Manhattan Plaza
Financial District
New York, NY
Conference Program
8:15 – 9:00 Registration

9:00 - 9:15 Welcome Remarks

Ali Curi, President, HPNG

Carlos Manzano, Executive Director, NYC Latin Media and Entertainment Commission

Nick Lugo, President, New York City Hispanic Chamber of Commerce

9:15 - 10:00 State of the Small Business Industry Overview
According to the National Bureau of Economic Research, the recession ended in June 2009. However, small businesses have continued to face credit difficulties in this challenging economic climate. But aside from lending concerns, small businesses are uncertain about the overall macro economy, reflected in business owners’ hesitation to hire new workers, expand businesses, or invest in new capital and equipment. This panel will explore the overall health of the small business industry as it relates to the Tri-State area and what upswings and downturns you can expect in the coming year.

Das Velez, Executive Director, Minority and Women Business Development, Empire State Development Corporation

Jorge P. Silva-Puras, Regional Administrator, NY, NJ, PR & USVI, Small Business Administration

10:00 – 10:45 New York City and Government Minority Sourcing Process
NYC Business Solutions is at the forefront of the Agency's effort to provide direct assistance to business owners throughout the five boroughs. Mayor Bloomberg launched NYC Business Solutions in 2004, to ensure that the City's more the 200,000 small businesses have easy access to free, quick, and reliable information on a range of critical business issues.

Deputy Commissioner Anne Rascon leads a discussion on how New York City's initiatives can help entrepreneurs and the small business community. Along with other topics, our panel will discuss the Minority and Women-owned Business Enterprise (M/WBE) certification program along with its benefits and its certification process. Companies that become certified with the City of New York obtain greater access to and information about contracting opportunities, receive technical assistance to better compete for those opportunities, and benefit from inclusion in the City’s Online Directory of Certified Firms.

Anne Rascon, Deputy Commissioner, Division of Economic and Financial Opportunity, Minority and Women-owned Business Enterprise (M/WBE) Program, New York City Department of Small Business Services

Zahra Amanpour, Director, NYC Business Solutions Centers

Biguita Hernandez, Director, NYC Business Solutions Center, Staten Island

10:45 – 11:00 Break

11:00 - 12:15 Accessing Capital and Securing Your Company’s Future
Over 50% of all investment dollars for start-ups and growing businesses are from informal sources, this includes money from family, friends and other private entities. What other sources of funding can you explore in a difficult economy that will facilitate your company's growth?

Madeline V. Marquez, Executive Director, Business Initiative Corporation of New York
Darrin Redus, Chief Economic Inclusion Officer, JumpStart Inc.

Nicole Schmidt, Esq., Co-founder, Oberon Securities

Moderator: Mike Periu, Board Member, Council for Economic Education

12:15 - 12:35 Rewarding Your Business: Delta Air Line’s SkyBonus Program
The SkyBonus® program is all about rewarding your company for the business travel you give to Delta or any of our eligible airline partners. In North America, your earning opportunities are even greater as our joint venture partners Air France, KLM Royal Dutch Airlines, and Alitalia are now participants in the SkyBonus program. This means your earning options and redemption options are now bigger than ever.

SkyBonus provides small to mid-sized companies with a way to earn points towards business travel rewards. Your company can then redeem those points on more than 45 rewards, such as award travel, upgrades, Silver Medallion status in the SkyMiles program, Delta Sky Club passes and more. And while your company earns points, your employees still earn miles in the SkyMiles program. All of which makes business travel even more rewarding.

Nicolas E. Ferri, Vice President – Latin America and Caribbean, Delta Air Lines

12:35 - 1:30 Lunch

1:30 – 2:20Tools and Tactics: The Right Tech for The Job
Every business owner needs the right tools to have their business run smoother. However, what’s in your technology arsenal is as important as how you use it. The key is knowing what's available to help you increase your sales and marketing, manage your projects and of course, run the business.

Budgets are tight but most often, not acquiring the right tech for your business has to do with not knowing that a product exists that can help you do your job more efficiently. This session will present a number of free to low-cost tech tools and apps for your business such as website analytics tools, content marketing platforms, online document and calendar sharing, web-based email and how to effectively use video platforms, all designed to help you gain a competitive edge.

Madeline Kane, Enterprise Associate, Google

2:20 – 2:30 A New Direction with A New Career: State Farm Insurance

Rey Abrahante, Agency Business Development Specialist, State Farm Insurance

2:30 – 3:00The NYC Latin Media & Entertainment Commission
The New York City Latin Media and Entertainment Commission (LMEC) advises the Mayor on business development and retention strategies for the Latin media and entertainment industry. The LMEC works to attract and host high-profile Latin events and supports and creates New York-based events such as the annual Latin Media and Entertainment Week.

Featuring business conferences, networking, theater, dance, rock, film, comedy, television, alternative music, outdoor events and more, the LMEC showcases the range of styles and the immense talent and diversity in New York’s Latin communities.

With an economic impact greater than $90 million dollars, LMEC endorsed events have proven to draw audiences from all over the globe, ensuring New York’s status as a worldwide and vital Latin media and entertainment center.

Carlos Manzano, Executive Director, NYC Latin Media and Entertainment Commission

3:00 – 3:10Break

3:15 – 4:15The New Marketing Toolkit: How Social and Digital Media Transform Your Business

If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn®—except you—you’re not alone. And, far too often, entrepreneurs and brands enthusiastically jump into social media without a good idea of why they want to do it, what they want to get out of it and, as important, how it fits into their communications, marketing and sales strategies.

Without creating a well-defined plan for social media, it can be challenging to develop a foundation for success – however you want to define success.

This panel will address the important questions of what needs to be done other than establishing a social media presence. This panel gets beyond the early lessons of social media and into how to develop social meaning from the inside out.

Enrique Arbelaez, Co-Founder, Managing Partner and Head of Digital & New Media, XL Alliance

Robert Bucheli, President, CTA Mobile Media

Angela Perez-Litwin, Publisher and CEO, New Latina Moderator: Harrison Wise, President, Wise Associates

4:15 - 4:45 Exploring Real Estate After A Bust Market
In 2006 the real estate market reached its all time peak, then went into free fall for the next five years. However, recent S&P Indices have reported that with low-rate mortgages boosting affordability, there's been an increase in real estate sales for four consecutive months. Is this the window of opportunity for entrepreneurs considering real estate as a career path? Also, what does this boom mean for business owners looking for long-term investment opportunities? Is this the right time to jump in? Edward Angelino, Vice President, Power Express Mortgage Bankers Manuel Pantiga, Corporate Broker, Pantiga Group

4:45 – 5:45Industry Profile: The New York Latino Media and Entertainment Industries
New York’s Latino Media and Entertainment industries have been a beacon to aspiring artists and producers and those eager to create the next best thing in film and television. But has the ongoing recession dampened those dreams? How exactly have these industries fared in New York in the last couple of years? We’ll learn from those in the forefront of their industries about how much an economic impact Latino media and entertainment has had in New York recently and how alive the dream remains.

Calixto Chinchilla, Founder & Executive Director, NY Latino Film Festival

SP Polanco, Music Producer, SP Music

Porfirio Piña, Senior Director – Latin Music, BMI

Moderator: Louis Perego Moreno, Co-chair, National Association of Latino Independent Producers (NALIP)

5:45 – 6:00Conference Closing

Carlos Manzano, Executive Director, NYC Latin Media and Entertainment Commission

Ali Curi, President, HPNG

6:00 – 7:30Cocktail Reception: Open Bar Sponsored by Dewar’s
Download the Updated Conference Program
Hosted by JPMorgan Chase
1 Chase Manhattan Plaza
Financial District
New York, NY
Conference Sponsorship Opportunities
Companies interested in gaining exposure for their company and products will benefit from the sponsorship opportunities that will highlight their brand to a core audience of entrepreneurs and business owners. All sponsors will be highlighted in the program and pre-conference promotional materials along with being featured on the official event website, HPNG.NET
Download the HPNG Entrepreneur Conference Sponsor & Exhibitor Info
Contact HPNG about sponsorships:

Sue Sher
Director of Business Partnerships
mobile 973.953.662

Sponsors & Media Partners