A few years ago an HPNG member introduced me to a young man who had just arrived in New York from the mid-West. He embodied the adventurous spirit of those who journey to the Big Apple with big dreams and big ambitions. I was glad to share some advice and make some introductions, but what he achieved in the next few years would change the Latino social media landscape in a way nobody could have imagined.
Lancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York. After witnessing the diversity of the Latino culture in the area, he realized that he found a community seeking a platform to bring them together. Through finessing his skillset in Hispanic sales and marketing at MTV tr3s, VME, and VEVO.com, he decided to take his concept and company, Being Latino, to another level.
Mr. Lance Rios
President & Founder
Since its launch in May of 2009, Being Latino has experienced exponential growth with support from Latinos who care about discussing history, culture, entertainment and social issues. Being Latino has organically harnessed over 80,000 fans with an additional 170+ Latino-based fan pages on Facebook, a tremendous following on Twitter and its own YouTube channel with a reach of over 200,000 people, all launched with no startup funds. Lance is also a partner and shareholder of Hispanicize and Latina Mom Bloggers, two leading companies in the Latino social media space.
Their new website, www.BeingLatino.us, is a nationally recognized, engaging, community targeted brand, serving a demographic of English-dominant, bilingual Latinos. In addition, their new venture DigiBunch, is a company dedicated entirely to social media video production and distribution.
Having received many awards for his innovative creations, Lance Rios has turned Being Latino into a nationally recognized leader within the Latino Social Media space.
Don't miss it, I'll see you there!
Ali T. Curi
New York | Miami | Chicago
Elmo @ The Lounge
156 7th Avenue
(btwn. 19th & 20th Sts.)
New York, NY
6:00 - 7:00 p.m. - Registration & Networking
7:00 - 8:00 p.m. - Guest Interview and Q&A with Audience
8:00 - 8:45 p.m. - More Networking!
* $25.00 pre-register online
* $35.00 at the door
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